If installing the Facebook pixel seems daunting, follow our step-by-step guide which will explain you exactly what to do. Before you start, it’s important that you have a website and that you can update your website’s code.
- Create your Facebook pixel
Log into your account on Facebook and go to Facebook Business Manager, then to Events Manager section (you will find it under Manage Business). Click Connect Data Sources and select Web. Once done, select Facebook Pixel option and confirm by clicking Connect. Decide on your Facebook pixel name and enter your website URL. Click Continue. Your Facebook pixel is now created!
- Install your Facebook pixel
Once your Facebok pixel is created, you now need to add the base code into every page on your website. Go to Events Manager and select the pixel you want to add. Click Continue pixel setup. Now select Install code manually and copy the pixel base code. Find the header of your website and paste the base code at the bottom of the header section. Confirm by clicking Continue. Note that if you use WordPress, it may be best to use one of the plugins (such as PixelYourSite) to install your Facebook pixel.
- Decide what to track
Once your Facebook pixel is installed, it will start tracking your landing page views. If you are keen to track other pages or your audience interaction, you need to start tracking standard events – actions your users take on your website, such as adding items to a cart, clicking a contact form etc.
The important thing is to know which of those events really matter to you. Is it adding to the cart or is it viewing a particular photo gallery? Once you decide, you will need to install codes that record each of those actions so that you can track them and draw some conclusions.
Once your Facebook pixel is up and running, it may be a good idea to use Facebook pixel helper – a mighty tool which shows you the trackings that are taking place, makes sure your pixel is working correctly and improves its overall performance.
Make the most out of your Facebook pixel with Growth Makers
As an experienced marketing agency, we have a great knowledge of Facebook marketing options in general and of Facebook pixel in particular. Do give us a call if you want to discuss your needs or are not sure how to make the Facebook pixel work to your advantage!