If you are in marketing business, or any other business relying on good and creative content, you are probably asking yourself this very question. Piotr Lemieszek, CEO of Growth Makers, a smart marketing agency that works with both startups and large companies, and constantly looks for new copywriting trends, has been following ChatGPT’s debate very closely:
“I think AI in general, and language tools such as ChatGPT in particular, are great and extremely useful. They can help with customer service and in writing and translating industry. Can they really replace humans? I don’t think so. The technology is not there as yet – currently when you use ChatGPT you need to take into consideration that the text it comes up with may contain serious mistakes and may not have the right level of creativeness. The trick is, ChatGPT comes up only with what was put into it: data, words, sentences, analysis, statistics. It does not create in the way humans do, so if you are after bold journalism, interesting ways of thinking and the most accurate data, real tech copywriters are still the way to go.”
Another interesting point of view comes from ChatGPT itself. We asked it about whether it could replace writers. Here’s what we got as an answer: “No, chatbots like ChatGPT are not the end of writers. While they can assist with tasks such as language generation and data analysis, they do not possess the creativity, insight, and emotional intelligence that human writers possess. Additionally, chatbots are not capable of understanding context or providing the same level of nuance and understanding as human writers. Therefore, chatbots like ChatGPT are tools that can help writers with certain tasks, but they do not replace the role of human writers.”
We don’t want to sound tongue-in-cheek, but it does sum it all up in a very smooth and convincing way, doesn’t it?