Facebook lead ads are so effective because they allow users to fill a lead form without being sent to a website or your online shop. They are easy to fill in and very user friendly. But to make them even more effective, it worth taking into consideration the below points:
- Remember to ask for contact details
Getting in touch with your leads is the ultimate goal of every campaign. And you cannot do so without having an email address or, even better, a phone number of each of your leads. So never forget to ask specifically for contact details, remembering that it’s always easier to call then to send an email. Emails can be deleted. A phone call is what works.
- Follow up quickly
In today’s world, people like to get what they want asap. And they forget quickly. So if you asked your leads to fill in a form and you don’t follow it up as soon as possible, chances are they will not be willing to speak to you later on, as they will simply not remember they expressed an interest in your offer. The conclusion: follow up as quickly as you can!
- Ask questions that you really need to ask
Make your forms as easy and understandable as possible and don’t ask too many questions. People use Facebook do to things quickly so they may become discouraged if your questions are too detailed and when they cannot submit their forms immediately.
- Take time to create your lookalike audience
Getting to the right people is the key to success, so take your time to create your lookalike audience that will be used by Facebook to approach new leads. Think about your current customers and your offer to establish who may be interested in your business and why.