Martin & Goście
× Maczfit
Bringing global culinary authority to everyday healthy eating
We brought together culinary expertise, entertainment and celebrity talent to co-create Martin & Goście: Apetyt na Życie, a YouTube series developed around Maczfit’s brand philosophy of enjoying life to the fullest.
Growth Makers secured Argentine-born chef and restaurateur Martin Gimenez Castro, the first winner of Poland’s Top Chef, as the host of the series. We also coordinated the involvement of high-profile guests, including actor Maciej Musiał, helping bring together personalities from entertainment, sports and popular culture.
Each episode combines authentic conversations about personal passions, everyday life and inspiration with a shared cooking experience. Martin and his guests prepare a dish featured in Maczfit’s menu, creating a natural connection between engaging entertainment and the brand’s culinary offering.
Our role was to bring the right personalities into the project and help turn a branded content concept into a compelling, personality-driven format for YouTube.
“From the very beginning, this project felt like something truly special. Bringing together great food, inspiring personalities and genuine conversations allowed us to create a unique culinary lifestyle show that goes far beyond traditional branded content. Growth Makers successfully balanced the brand’s business objectives with my creative vision and authenticity, resulting in an engaging, natural and pioneering format in the dietary catering industry.”
Martin Gimenez Castro
Celebrity talent meets culinary storytelling
The series was built around a simple idea: bringing well-known personalities into the kitchen and discovering what gives them an appetite for life. Growth Makers supported the format through talent sourcing and coordination, connecting Maczfit with guests whose personalities, stories and audiences could bring a fresh perspective to each episode.
The right host for the right brand
Securing Martin Gimenez Castro brought culinary credibility and a distinctive on-screen personality to the project. His experience as a chef and restaurateur, combined with his natural approach to conversation, made him a strong fit for a format that places food and personal stories at its heart.
From celebrity appearances to authentic engagement
Rather than relying on traditional celebrity endorsements, the format gives guests the opportunity to share personal experiences in a relaxed environment. Cooking becomes the starting point for conversations about ambition, inspiration and everyday pleasures, making brand integration feel natural rather than promotional.
Connecting content with the product
Each episode goes beyond entertainment by introducing a dish prepared by Martin and his guest that viewers can also discover in Maczfit’s menu. This creates a direct connection between the YouTube experience and the brand’s offering, bringing the campaign’s culinary storytelling into everyday life.
The result
Martin & Goście: Apetyt na Życie became a recurring branded entertainment format combining culinary expertise, celebrity appeal and authentic storytelling. Through the involvement of recognisable personalities and meaningful product integration, the series supports Maczfit’s positioning around taste, quality and enjoying life beyond everyday routines.
Bringing people together through food, stories and shared experiences.
The project demonstrates how carefully selected talent can transform a branded YouTube series into an engaging entertainment experience. By connecting culinary authority with personalities from different worlds, the format creates opportunities for authentic conversations while keeping the brand’s products naturally present in every episode.
For Growth Makers, the focus was on securing the right host, bringing relevant guests into the project and coordinating their participation. This talent-led approach helped connect Maczfit’s broader brand philosophy with recognisable personalities and stories that audiences could relate to.
“Great branded content is about bringing the right people together. We turned culinary expertise and celebrity talent into authentic stories that naturally connect audiences with the Maczfit brand.”
Piotr Lemieszek, CEO, Growth Makers
